Avoiding the Role of Home Inventory Access Provider

Back in the days of the early 1990s, before the advances of the internet, the consumer’s only avenue to information about Bay Park Homes for sale was through a real estate agent. Every other week, agents received phone book sized periodicals presenting information on properties for sale, with each new entry accompanied by a small, grainy, black and white picture.

Today, consumers can go online instead of going to a Bay Park real estate office to launch their real estate searches. With a few keystrokes and mouse clicks, they have access to a greatly expanded version of the kind of information that agents used to control. However, once consumers discover a home they want to see, they must contact either the owner or an agent to gain inside access. This is where things get tricky.

Often a consumer signs off the Web and contacts an agent to get inside the home, as if the agent is simply an entry device. As an agent, you need to demonstrate special skills to first qualify the consumer’s interest and ability to buy and then to convert the inquiry into a committed buyer client for your business.

-Bay Park San Diego