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Tuesday, September 13, 2011

Serving as a Fiduciary Representative

Bay Park Real estate agents represent the interests of their clients. As an agent, you’re bound by honor, ethics, and duty to work on your client’s behalf to achieve the defined and desired results. This involves the following functions:

Defining the client’s objective. To serve as a good fiduciary representative, you need to start with a clear understanding of the objectives your client is aiming to achieve through the sale or purchase of property. Too many agents get into trouble by starting out with uncertainty about the interests of the people they’re representing. For instance, and although it is not my only area of expertise, I do specialize in Bay Park Homes.

Delivering counsel. In the same way that attorneys counsel clients on the most cost-effective way to proceed legally, it’s your job to offer similarly frank counsel so that your clients reach the real estate outcomes they seek. And in Bay Park San Diego, that's exactly what we do!

An attorney may encourage a client to proceed with a lawsuit when the client has a high probability of winning, or she may recommend an out of court settlement when odds point toward a court loss that could leave the client with nothing but legal bills to pay. Likewise, you need to be able to steer your clients toward good decisions regarding the value of their homes, the pricing strategies they adopt, the marketing approaches they follow, and the way their contract is negotiated in order to maximize their financial advantage.

Diagnosing problems and offering solutions. A good agent, like a good doctor, spends a great deal of time examining situations, determining problems, and prescribing solutions. In an agent’s case, the focus is on the condition and health of the home a client is trying to buy or sell. The examination involves an analysis of the property’s condition, location, neighborhood, school district, street appeal, landscaping, market competitiveness, market demand, availability for showing, and value versus price. The diagnosis involves an unvarnished analysis of what a home is worth and what changes or corrections are necessary.

Thursday, September 8, 2011

Defining Your Financial Goal

One of the first steps toward success is knowing what you want out of your Bay Park real estate career. However, “financial independence” is not a specific-enough answer. And in Bay Park San Diego, you better believe there are a lot of people with these same thoughts!

The key to eliminating money worries is establishing a financial goal — an actual number — that you need to accumulate in order to achieve the quality of life you want to enjoy. Financial independence boils down to a number in regards to Bay Park Homes. Set that number in your mind and then launch your career with the intention to achieve your goal by a specific date.

By having your financial goal in mind, you find clarity and can see past the hard work that lies ahead of you. When you have to endure the rejection, competition, disloyal customers, and challenges that are inevitable along the way, your knowledge about the wealth you’re working to achieve helps you weather the storms of the business.

Make no mistake, real estate is not an area where you just show up and make gobs of money. It takes real effort, long hours, due diligence, and whatever else you can think of that means, "It's going to be tough, but if you stick with it, very profitable as well." Nothing in life comes easy; so decide you're going to give it all you have and never give up!

Tuesday, September 6, 2011

Guiding Financial Decisions

When you help clients make Bay Park real estate decisions, your advice has a long-lasting effect on your clients’ financial health and wealth. Bay Park San Diego has a plethora of clients looking for financial guidance. And there's no better place to invest your money than Bay Park Homes!

In most cases, home equity is the single largest asset that people own. Your ability to guide clients to properties that match their needs and desires, that fit within their budgets, and that will give them long-term gain from minimal initial investment will impact their financial health and wealth for years to come.

Your influence as a wealth adviser reaches far beyond clients who are in a position to own investment real estate. In your early years, many of your clients may be first-time buyers who are taking their first steps into the world of major financial transactions. Advise them well and they’ll remain clients and word-of-mouth ambassadors for years to come.

As you can see, your role in your clients' lives is a very important one. And with that said, you need to be the resident expert in all things dealing with real estate. Your clients are looking up to you for the most important advise ever given to them, so put in your time, do your homework, and give your clients the best possible opportunity for success with you.

Wednesday, August 31, 2011

An Auspicious Beginning

Everyone has to start somewhere, correct? Well on my very first listing presentation, I went to the wrong house. Can you imagine arriving at the wrong address for your first presentation? The worst part is that the man who answered the door let me in. To this day, I’m not sure why he let me in and let me begin my listing presentation. I was nearly halfway through my presentation before I figured out the mistake! He just sat quietly listening to me talk about listing his home. He actually did have an interest in selling his home in the near future, so he just listened. I finally realized I was in the wrong house when I glanced over and saw the address on a piece of mail on the table. I had transposed a number on the address, which put me in the wrong house. All the while, the real seller was waiting for me down the street. The good news was that I successfully listed the man’s home a few months later.

In the end, it really doesn’t matter where you start in your career or what mistakes you make in the early stages. Everyone makes mistakes in new endeavors. What matters most is having a plan or process that keeps you moving down the track toward your goals. Most people would have quit with such a rocky start as mine.

Always remember, the sure way to lose is to quit. The ONLY way you win is to keep going!

Thursday, August 25, 2011

Avoiding the Role of Home Inventory Access Provider

Back in the days of the early 1990s, before the advances of the internet, the consumer’s only avenue to information about Bay Park Homes for sale was through a real estate agent. Every other week, agents received phone book sized periodicals presenting information on properties for sale, with each new entry accompanied by a small, grainy, black and white picture.

Today, consumers can go online instead of going to a Bay Park real estate office to launch their real estate searches. With a few keystrokes and mouse clicks, they have access to a greatly expanded version of the kind of information that agents used to control. However, once consumers discover a home they want to see, they must contact either the owner or an agent to gain inside access. This is where things get tricky.

Often a consumer signs off the Web and contacts an agent to get inside the home, as if the agent is simply an entry device. As an agent, you need to demonstrate special skills to first qualify the consumer’s interest and ability to buy and then to convert the inquiry into a committed buyer client for your business.

-Bay Park San Diego

Tuesday, August 23, 2011

Acting and Working Like a Top-Level Real Estate Professional

Bay Park Real estate agents join doctors, dentists, attorneys, accountants, and financial planners in the ranks of licensed professionals that provide guidance and counsel to clients. The big difference is that most real estate agents don’t view themselves as top-level professionals. Many agents, and a good portion of the public, perceive themselves as real estate tour guides, as Bay Park homes inventory access providers, or even as just necessary cogs in the wheel of the property sale transaction. The best agents, however, know and act differently. Do not find yourself in the first group as we’re to be oh so much more than a glorified tour guide!

Bay Park San Diego Real estate agents are fiduciary representatives and financial advisors — not people paid to unlock front doors of houses for prospective buyers. A fiduciary is someone who is hired to represent the interests of another. A fiduciary owes another person a special relationship of honesty, commitment, exclusivity in representation, ethical treatment, and protection. Build your real estate business with a strong belief in the service and benefits you provide your clients, and you’ll provide a vital professional service while being recognized as the valuable professional you are.

Monday, August 22, 2011

Discovering the Skills of a Successful Agent

Each Bay Park real estate agent defines success slightly differently. Some agents set their goals in dollars, some are attracted to the opportunity to be their own bosses and build their own businesses, and some want the personal control and freedom that a Bay Park San Diego real estate career allows. Achieving success, however, requires the same basic fundamentals regardless of what motivates your move into real estate. Bay Park Homes Agents who build successful businesses share four common attributes:

They’re consistent. They perform success-producing activities day in and day out. Rather than working in spurts — making 50 prospecting calls in two days and then walking away from the phone for two weeks — they proceed methodically and steadily, day-after-day, to achieve their goals.

They believe in the law of accumulation. The law of accumulation is the principle that says with constant effort everything in life, whether positive or negative, compounds itself over time. No agent becomes an overnight success, but with consistency, success-oriented activities accumulate momentum and power and lead to success every time.

They’re life-long learners. The most successful agents never quit improving. Their passion for improvement is acute, and they commit the time, resources, and energy it takes to constantly enhance their skills and performance.

They’re self-disciplined. They have the ability to motivate themselves to do the activities that must be done. A successful agent shows up daily for work and puts in a full day of work on highly productive actions such as prospecting and lead follow-up. They make themselves do things that they don’t want to do so they can have things in life that they truly want.